* Myspace

Jul 2008

A year long ethnographic study of the world’s largest online social network. Parts of our research and theories of “Attentional Capital” was published as a chapter in the book “Collective Intelligence.”

Apr 2008

Neuroethology explores the role of empathy in information visualization by combining EEG recordings of a Myspace user with their on-screen Myspace activity and their off-screen facial expressions. Played side-by-side, Neuroethology takes a critical view of neuro-imaging, by juxtaposing the nearly meaningless EEG data with rich data about a person’s internal cognitive state, which is accessible only through observation and human empathy.

Mar 2007

Identity Construction (Marcuse Gallery, 2007) addresses the structural aesthetics of Myspace.com. While Myspace is considered by many to be an aesthetic nightmare, its formal structure may be largely responsible for generating a wider level of public participation (over 100 million participants) in media creation than any prior venue in history.

Mar 2007

Biomemetics is an interactive animated visualization of the exchange of media and the structure of popularity within the largest online social network, Myspace.com. This interactive visualization supports large-scale social research by enabling online ethnographers to visually identify social structures and observe the distribution of media. Artistically, Biomemetics seeks to represent large-scale online social activity as a biological process, generating an abstracted portrayal of the human social “super-organism”.